CASE STUDIES
Building all things functional and beautiful.
Memetal Health

Details
Brief / Icon Set
Role / Illustration, Promotional Website Wireframing & Development
Software / Illustrator, Atom
Project Summary
For this project we were asked to create an icon set as well as a promotional website through which we could sell our icons.
Memetal health is a website raising awareness for mental health among gen Z by relating neurodivergent behaviours to popular memes.
Brief completed in 2 months.
Environfriend

Details
Brief / Final Year Major Project
Role / Research, Information Architecture, UI/UX Design, Illustration
Software / Figma, Illustrator, Notion
Project Summary
For my major project I was given free reign over what I wanted to work on. I had just read Gerry McGovern's "World Wide Waste" and learned that the tech industry is responsible for 3.6% of global carbon emissions. I felt moved to take action.
Environfriend focuses heavily on behaviour change design, using the methodology to help the user track and measure their carbon emissions while also suggesting ways to reduce these.
To keep the user coming back, I chose a tamagotchi approach where the user has to take care of a pet. When they perform psoitive actions (reading about carbon emissions, staying on track with reducing their emissions) they earn Environcoins which they can exchgange for food or clean air for their pet.
Placement Report

Details
Brief / Placement Report
Role / Illustration, Design & Development
Software / Procreate, Jekyll
Languages / YML, MD, CSS, HTML, JS
Project Summary
A summary of my year at Synergy Learning where I worked as a UX Developer.
I challenged myself to do one drawing a day for 3 weeks, creating this flipbook.
This project had far too many moving parts to be built out as a static site, so I opted to use Jekyll.
Brief completed within 1 month.
Mala

Details
Brief / E-Commerce
Role / Design & Development
Software / Shopify
Languages / Liquid, CSS, HTML
Project Summary
Mala are a Belfast based sustainable bag company who asked me design and develop an e-commerce solution.
Together we decided Shopify would be the best fit for Mala, owing to the system's simplicity and integration with social media - a key part of their business.
To help Mala, I created a number of custom sections as well as developing additional functionality for existing ones.
Brief completed within 2 months.
Sherlock By Train

Details
Brief / Storytelling
Role / Illustration, Design & Development
Software / Adobe Illustrator
Languages / CSS, HTML, JS
Project Summary
In this module I was asked to explore online storytelling, using the Sherlock Holmes franchise as subject matter.
Abstracting from a navbar, the iconic London Underground serves as a gameified wayfinding system for the application. There is an emphasis on moving image and short bursts of text as a more modern approach to presenting information online.
Brief completed within 3 months.
Girlements

Details
Brief / Data Visualisation
Role / Illustration, Design & Development
Software / Photoshop
Languages / CSS, HTML
Project Summary
In this project I was tasked with visualising data relating to the periodic table, aimed at a target audience of teenagers.
I decided to personify the noble gases as a memory and storytelling aid, and further streamline the target audience to women in STEM by creating badass female characters.
Brief completed within 1 month.
Codesseum

Details
Brief / E-learning Application
Role / Research, Design, Wireframing & Prototyping
Software / Adobe XD, Google Slides
Project Summary
I was born into a line of teachers, so I was paricularly excited when tasked with designing an e-learning solution.
This project consisted of very thorough benchmarking (read the research), idea pitching and designing a high fidelity prototype in Adobe XD.
Brief completed within 3 months.
Ventrilocat

Details
Brief / Playful Interaction
Role / Project Lead, Concept Design, Development, Filming, Editing
Software / Arduino, After Effects
Languages / Arduino
Project Summary
Along with my research partner, Bianka, I was asked find a gap in the market for an interactive gadget which we would physically build and programme using Arduino.
Together we developed a sensor watch to help the user recognise and identify their feelings, in an attempt to demistify the complexity of living with mental health issues.
Brief completed within 4 months.
Pool Story

Details
Brief / 2D Animated Short
Role / Illustration, Animation
Software / Photoshop, After Effects
Project Summary
In this project I was tasked with visualising data relating to the periodic table, aimed at a target audience of teenagers.
I decided to personify the noble gases as a memory and storytelling aid, and further streamline the target audience to women in STEM by creating badass female characters.
Brief completed within 1 month.
Teampal - Coming soon!
